Dentvelop is a highly specialized odontology clinic that focuses its practice on dental implant innovation. With evolution being one of their main characteristics as a business, La Tortillería took that as the cornerstone of inspiration to develop their new brand identity.
We were in charge of creating an identity right from the beginning. The name Dentvelop, which stems from blending the words Dental + Develop + Evolution, became the creative source for the rest of the design concept.
We wanted to give priority to the importance of keeping teeth healthy, clean and white. We chose shades of blue and green to reflect these three qualities as well as their close connection to healthcare professions. Needless to say, white was unequivocally chosen as the defining color for the entire brand to resemble the brilliance of a perfect smile.